Case study
Kazam Energy, inside 50 Bangalore autos
Kazam sends trained EV Rangers to check whether a home can charge an electric vehicle safely. We put that audit in front of auto passengers on a board cut in the shape of a house.
Autos
50
City
Bengaluru
Board
House-shaped
QR
Books an audit
Visit kazam.energy
The campaign
How it was put together
- The offer
A ₹399 home EV-readiness audit by a Kazam EV Ranger. The board has one job: make the passenger wonder whether their own home is ready, and let them book from the seat.
- Cut to a house
The board is cut in the shape of a house, so it reads as “your home” before a word is read. Each one hangs behind the driver, facing the passenger.
- Two creatives
One leads with the fact and the price, with a line in Kannada: “Adjust maadkobedi. Mane check maadi.” The other is a cartoon. Both carry a QR that opens Kazam’s booking.
- Every install on record
Each board is photographed once it is in, and logged with the auto it is in, so Kazam can see where every board is.
The boards
On the road
“1 in every 2 homes is not EV ready.” The offer, the price and a QR to book.
A few of the install photos
Pricing
Simple per-auto pricing
₹700 per auto per month, with design, printing and installation included. Campaigns start at ₹7,000, and longer and bigger ones save up to 25%.
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