Case study
Godson Foundation, inside 100 Bangalore autos
Godson Foundation feeds people and animals in need, under the line “Feed a Life. Change a Life.” Their boards ask auto passengers to help, and a QR on every board takes them straight to donate.
Autos
100
City
Bengaluru
Board
Heart & mirror
QR
Scan to donate
The campaign
How it was put together
- Two shapes
A heart for the ask, and a rear-view mirror for the road: “Same road. Different destinations.” Both are cut to their shape, not printed on a rectangle.
- Clear acrylic frames
Each board sits in a clear acrylic frame, which keeps the print flat, clean and in place for the whole campaign. It is how we fit every board from now on.
- Scan to donate
The QR on every board opens Godson’s donation page, so a passenger can give before the ride ends.
- Every install on record
Each board is photographed once it is in and logged with the auto it is in, across all 100 autos.
The boards
On the road
“Stuck in Bangalore traffic?” Written for a passenger sitting in it.
Pricing
Simple per-auto pricing
₹700 per auto per month, with design, printing and installation included. Campaigns start at ₹7,000, and longer and bigger ones save up to 25%.
Your campaign